Logo Design Questionnaire

Please answer these questions thoughtfully, as they will help you communicate to us what you would like in your new logo design. Not all of the questions will necessarily apply to your specific set of circumstances. If you are unable to provide an answer, please feel free to leave the question blank, we will consider to apply those options to the designs. However the more information you are able to provide us, the better your logo will be. If you have any either question or comment, please do not hesitate to connect with us.

* = required

First Name *

Last Name *

Email Address *

Phone Number *

Company

Company Website

Please write out the logo name exactly as you’d like for it to appear in the design (i.e. The HYLEcreative, Hyle Creative, Hyle Creative LLC., hylecreative, hyle creative, the hyle creative, etc). *

What services or products do you offer? *

Who is your target market/demographic? Please include geography (local only, larger market, many states, nationwide or worldwide), gender, age range. *

Do you have a short tagline/slogan you will sometimes use, when appropriate, with your logo? If so, we will take this into consideration when designing your logo, but your logo should be able to stand on its own without the tagline/slogan as well (i.e. “how you look extraordinary”). *

Do you have competitors? Would you provide name(s)/website(s)? *

Are there any well-known logos that you particularly like? What do you like about them? What do you dislike about them? Are there any elements of these logos that you would like to use as inspiration for your logo design? *

Please provide some adjectives that describe the feelings you wish to illicit with your logo. Examples: strong, exciting, warm, welcoming, inventive, humorous, feminine, serene, athletic. *

What sort of style do you envision and how does it relate to your services/products. Examples of styles: modern and clean, old world, cutting edge/techy, vintage/retro *

Are there any elements that you would like to see included in your logo design? What elements from your old identity do you like or dislike? *

Do you want your logo to include text only, text and graphic/icon, or graphic/icon only? If you would like to use an icon, do you have any specific themes for the icon that you would like us to consider? Do you have any particular images or symbols you associate with your product or company? *

Do you have any color preferences or colors from an existing brand? Are there any colors that you DO NOT want to use? If you still don't know which color(s) fit your company/business/campaign/organization, please see the Color Chart on the right of this survey. *

Do you prefer any font? Which font would you expect to see? Serif or Sans serif or Script font? (Times New Roman is Serif font, Arial is Sans Serif font, Candlescript is Script font, etc) *

Do you want your logo horizontal or vertical or shape or round? *

Will the logo be used in print, online, signs or other materials? What are the plans for logo usage? *

Would you like any addition design services to be packaged with your new logo? (i.e. website, business cards, envelopes, letterheads, promotional products, etc.) *

Do you have any concerns? Please share with us.

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